Exciting Times

This is an exciting time to be involved in online travel - especially at the cutting edge, where many of the new web 2.0 start-ups are. The costs of entry have never been lower, and the opportunities greater - not just because of the technology and new low cost marketing platforms - mash-ups, widgets, blogs, social communities etc - but also because the established players by nature are slow to innovate, built as they are on legacy systems that are expensive to manage and adapt. There is also core of internet entrepreneurs out there who have been blooded by experience.

This blog is a place for two of us - and others if they will join us - to share our experiences, to keep track of new developments and opportunities, and to try and predict the the possible futures of online travel.

Meanwhile, we rely on old school thinking to let us stay ahead of the game. I just received an email from Abercrombie & Kent promoting new ‘Women Only’ journeys. Here’s their pitch:

“An afternoon in Jaipur is filled with Henna painting, astrology readings, and shopping at Johari Bazaar. And the art of perfume comes alive with an invitation to participate in a workshop at the Fragonard Perfumery in Grasse.”